Cyber Monday is a marketing term for the Monday
after the Thanksgiving holiday in the United States. The term "Cyber
Monday" was created by marketing companies to persuade people to shop
online. The term made its debut on November 28, 2005, in a Shop.org press
release entitled "'Cyber Monday Quickly Becoming One of the Biggest Online
Shopping Days of the Year". Cyber Monday has become an international
marketing term used by online retailers in Argentina,
Canada, Chile, China,
Colombia, Denmark, Germany,
Ireland, Uganda, Japan,
Portugal, Sweden and the United Kingdom. The term was first
used within the ecommerce community during the 2005 holiday season. According
to Scott Silverman, the head of Shop.org, the term was coined based on 2004
research showing "one of the biggest online shopping days of the
year" was the Monday after Thanksgiving (12th-biggest day historically).Retailers
also noted the biggest period was December 5 through 15 of the previous year.
In late November 2005, The New York Times reported: "The name Cyber
Monday grew out of the observation that millions of otherwise productive
working Americans, fresh off a Thanksgiving weekend of window shopping, were
returning to high-speed Internet connections at work Monday and buying what
they liked." The idea for having
such a holiday was created by Tony Valado, in 2003
while working at 1800Flowers.com, and coined White Wednesday to be the day
before Thanksgiving for online retailers.
Think about the reasons for celebrating it.
